The mobile phone company Vodafone has been criticised for an advert claiming that it helped inspire this year's revolution in Egypt, according to the Guardian.
Vodafone obeyed former President Hosni Mubarak's order to shut down phone networks during the revolution, part of the reason that pro-change activists are angrt with the company.
Blogger Mohamed El-Dahshan says:
If I were a Vodafone customer, I promise you I would've switched networks last night - after watching their latest commercial, coming from ad agency JWT, where they are taking credit for the Egyptian revolution.
You read that right. Vodafone and JWT are telling us, in a 3:59 spot, that "we're not trying to take credit for the revolution but really, we totally inspired it with our crappy ad from last year. You're welcome, Egypt".
Because the tag line was something along the lines of "our power isn't that we're number One - our power is in each one of us".
Whatever that means.
Apparently this tag line inspired people to take the streets. I mean, never mind the years of activism, the protests, the decades of cumulated grievances, the terrible economic situation, the trampled political freedoms, the police brutality, the torture, etc.
You can view the advert below:
Vodafone told the Guardian: "We have not used any images of the Egyptian revolution at any time in any of our external promotional material
"Any suggestions to the contrary are incorrect."
Vodaphone! Vodaphone!:
Will somebody tell the company "phone" is spelt with a "ph"?
I hate illiteracy in brand names - it just encourages poor spelling amongst children aside from being tedious.
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