The Periodical Publishers Association is meeting today to discuss a voluntary code on airbrushing.
Quite how effective a voluntary code will be of course depends on those who sign up to it.
Will it be more difficult for magazine journalists, esp. those working on fashion if the code is adhered to?
At first consideration one would say yes, but maybe that's too cynical.
The Model Health Inquiry was concerned that enhanced body images could "perpetuate an unachievable aesthetic".
I feel there is a trend away from airbrushing to "improve" beauty, reflecting the recent outcry on size zero models.