An advert for Absolut Vodka that shows a redrawn border between Mexico and the USA has caused anger among some Americans.
The ad shows what the countries would look like if the Mexican-American war of 1848 had not taken place.
Some posters on Something Awful have asked if an Absolut Vodka ad showing how Europe would have looked if the Nazis had won would have merited the same reaction.
You can see the advert here
Of course, Absolut could be accused of using the Reconquista (which is a movement dedicated to granting ownership of areas in the Southwestern United States to Mexico, dominated by the Mexica Movement) to sell Vodka.
PR speak explanation.